Our target is 48 hours from a locked brief to a deliverable cut. That's a target, not a guarantee — the real number depends on what "ad-ready" means for your campaign.
What fits inside 48 hours
A single clear brief, one core creative direction, and a defined set of platform variants (say, a 16:9 master plus 9:16 and 1:1 cutdowns) is a realistic 48-hour job once the brief is locked. There's no shoot day, no location logistics, no talent scheduling standing between brief and first cut.
What extends it
- An open-ended or evolving brief — generation moves fast, but it still needs a clear target to iterate toward.
- Heavy revision rounds with new direction each time, rather than refinement of one locked concept.
- Large variant counts across very different creative territories, not just format resizes of one core cut.
Why this is still faster than a shoot
A traditional ad shoot's timeline is mostly pre-production — casting, locations, permits, crew scheduling — before a single frame is captured. AI generation skips that stage entirely. That's where most of the 48-hour advantage actually comes from — not from the generation step itself being instantaneous.
Have a launch date already locked? Tell us the deadline and the deliverable list — we'll tell you honestly if it fits.
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